By Roy Segal | Bricksave
April 07, 2025
News > Blog Article > Why real estate deserves a bigger …
When one of the world’s most influential financial leaders speaks, the world listens. So when Larry Fink, CEO of BlackRock, used his 2024 annual letter to highlight a major rethink in how investors should build their portfolios, it turned heads — especially for those of us in real estate.
Experience real estate made easy.
In the past, investors followed the classic 70/30 rule: allocate 70% to equities (stocks) and 30% to bonds. But now, Fink is suggesting a modernised model: 50% stocks, 30% bonds, and 20% alternatives. And among those alternatives? Real estate. “I believe more people need to be thinking about how to invest for the long term”, Fink wrote. “And increasingly, that includes real assets”.
This marks a powerful shift. It’s not just about stocks and bonds anymore — the world’s biggest money managers are saying that real estate deserves its place as a core part of modern investment strategies. So, what does that mean for everyday investors?
Fink’s message arrives at a time of transition. Interest rates are high, inflation continues to erode purchasing power, and many people — especially younger generations — are struggling to balance short-term spending with long-term financial goals. In the same letter, Fink also points to a cultural shift: people today are more focused on lifestyle spending and short-term experiences than on building long-term wealth. That might feel good in the moment, but the risk is being left behind in the future.
Against this backdrop, Fink advocates for a more diversified approach — one that includes real assets like infrastructure, commodities, and yes, real estate. For those of us already familiar with the long-term value of bricks and mortar, this isn’t a surprise. But what is significant is that such guidance is now coming from the top of the financial food chain.
There are many reasons why real estate continues to hold strong in any well-balanced investment portfolio:
And yet, real estate remains underrepresented in many people’s portfolios — not because of a lack of interest, but because of perceived barriers.
For decades, investing in real estate required significant capital, time, and market knowledge. It was often reserved for institutional investors or ultra-high-net-worth individuals. For the average person, buying a property — or even part of one — was simply out of reach. That’s changing fast. With the rise of fractional real estate investing, more people can now access the benefits of property ownership without needing to buy a whole property.
At Bricksave, we believe that real estate investing should be accessible, transparent, and global. Our platform allows individuals to invest in fully vetted, income-generating properties around the world, starting from just $1,000. You can spread your capital across multiple locations and property types, reducing risk and increasing opportunity.
What’s more, once you begin earning rental returns, you can reinvest those from as little as $250, giving your portfolio the chance to grow organically over time. With this model, we’re bringing to individuals what was once only available to institutions: a globally diversified real estate portfolio with low entry points and professional management.
Let’s go back to Larry Fink’s updated portfolio model: 50% in equities, 30% in bonds, 20% in alternatives. This is no small suggestion. It effectively shifts one-fifth of a long-term investment portfolio into new territory — and if you follow that guidance, real estate can and should be part of your plan.
To be clear, Fink isn’t suggesting abandoning stocks and bonds. But he is recognising that today’s world is more complex — and a broader base of assets is needed to weather market cycles, inflation, and global uncertainty. For individual investors, this is both an opportunity and a challenge. If you’ve never allocated money to alternatives before, this may be the moment to start learning how to do it intelligently.
Traditionally, institutional investors — the pension funds, insurance companies, and endowments of the world — have been leading the way in real asset investing. Now, with platforms like Bricksave, everyday investors can follow the same logic.
By simplifying the process and lowering the minimum investment, we’re removing the old barriers and opening the door to a more inclusive, long-term investing approach.
Fink’s message also speaks directly to younger generations — Millennials and Gen Z — who face unique economic challenges: rising costs of living, wage stagnation, and a sense that traditional routes to wealth creation are out of reach. For these groups especially, alternatives like fractional real estate represent a powerful way to start investing without needing to “own” an entire property or commit hundreds of thousands upfront.
Investing $1,000 might not feel like much, but when done wisely and consistently, it can lay the foundation for long-term wealth — something today’s investors can’t afford to ignore.
Looking for your next real estate investment? Explore our carefully selected properties and start building your global portfolio today.
The headlines may be full of short-term volatility, but the long-term message is clear: diversification matters, and real estate deserves more space in your portfolio than it might currently have. Larry Fink’s updated 50/30/20 rule is more than a portfolio tweak — it’s a wake-up call to rethink how we invest for the future.
Real estate, once out of reach for many, is now easier to access than ever. So whether you’re just starting out or looking to rebalance your existing investments, now might be the time to follow the lead of the world’s largest asset manager — and give bricks and mortar a fresh look.
Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.
